Community-Supporting Tours

This Company Uses Tourist Dollars to Support Local Economies

'Onwards Travel' is a non-profit company that uses tourist dollars to support community development. While international tourism can be extremely damaging for some communities, this organization provides a more ethical way for travelers to visit remote locales.

Onwards Travel was founded by Jacob Taddy after he observed how youth-led tours transformed a small agricultural town in the Dominican Republic. Taddy started Onwards Travel as a way of accelerating tourism-led growth in different communities. The company helps to bolster local economies by providing a steady stream of tourists that help support local business. Beyond bringing in tourists, Onwards Travel also provides microfinance loans, business training and professional development for local entrepreneurs.

The company offers a more ethical way to travel by using tourist dollars to support local economies rather than multinational hospitality chains.

Community-supporting Tours
Tour companies that prioritize community support over profits are becoming more popular.
Ethical Tourism
As travelers become more aware of the negative impact of tourism on local communities, they are seeking out more ethical ways to travel.
Tourism-led Development
Communities are looking to tourism as a way to boost their local economies and provide sustainable growth.

Industries Being Reshaped

Tourism
Tourism companies have an opportunity to capitalize on the trend towards more community-focused and ethical travel options.
Community Development
Organizations focused on community development can explore partnerships with tourist companies to bring in revenue and bolster local economies.
Microfinance
Microfinance organizations can leverage their expertise to support local entrepreneurs in tourist destinations and create sustainable business growth.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 78%
Freshness 8%

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