Toronto's ZUSE Aims to Educate Men About Skincare and Hair Care

 - Jun 20, 2017
References: instagram & shopzuse
Toronto's ZUSE boutique is a retailer specializing in grooming products, designed exclusively for men. Appealing to the modern gentleman, ZUSE offers artisanal skincare, shaving, and hair care products from top brands that range from Alder New York and Juniper Ridge, to Triumph & Disaster and Bulldog Skincare.

The specialty retailer was founded by Dale Millstein who sought out to fill a gap in the beauty industry, which seldom offers high quality men's products that are also eco-friendly, and naturally sourced. "I noticed that men are an underserved market when it comes to grooming and naturally-based products and the market is rapidly expanding beyond the traditional shaving products most men are accustomed to," said Millstein.

Giving consumers access to high quality grooming goods under one roof, ZUSE prides itself on a vast product offering, and an in-store experience that is meant to be educational for those visiting.