To celebrate the fathers who are heroes to their families, Dove Men+Care launched a campaign that highlights a diverse range of fathers, as well as what their actions mean to their children.
At just a minute long, the ad is short and sweet, but it still manages to drive a powerful and emotional message that resonates with many different viewers. To do so, it features various different clips of fathers interacting with their children. These clips feature everything from fathers entertaining their children by running with them on their shoulders and dancing with them, to picking them up out of harms way.
Throughout the Dove Men+Care ad, fathers of different ages, races, and sexual orientations are spotlighted, as well as those who are differently abled -- making for an inclusive message that connects the brand to positive feelings.
Inclusive Father's Day Campaigns
More Stats +/-
Pet-Matching Hawaiian Shirts
VR Father's Day Cards
Suggestive Adult Greeting Cards
Personalized Whisky Labels
Candy Bar-Packed Ice Creams
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.