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Cattle Branding Kids

Shocking Ads Portray Impact of Child Abuse

— April 15, 2008 — Marketing
Trend Hunter recently featured a very disturbing and powerful public service announcement video that shows the lasting effects of sexual abuse which haunt the victims to their dying bed. The Child Protection Foundation of Thailand has released an equally powerful print ad campaign illustrating the fact that removing the effects of child sexual abuse is very hard, even impossible, and that protection is the solution.

Their message is driven home by two ads entitled "Anal S_ex" and "Oral S_ex" which depict a young boy in utter pain after having an image of the perverted abuse carved/ stamped on his chest with a red-hot metal stamp.

I find the campaign, which was done by Creative Juice\G1, Bangkok, totally brilliant. The pain on the child's face coupled with the stamp on his flesh leave no doubt about the lasting effects of these horrible acts.


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