Sexual abuse is not a light subject, and this powerful appropriately creepy and disturbing public service announcement video ad successfully delivers the message: "If sexually abused children never get help, they never outgrow their trauma."
The ad is very effective in conveying the trauma that abuse victims feel, with empty vacant looks on the little girl's face.
The use of an animated slithery, snake-like 'thing' that is a cross between an arm and a phallus that follows the victim all the way to the grave is very creepy but conveys the importance of seeking professional help, no matter how old you are.
Here is another recently featured powerful campaign about Child Abuse:
Stats for Powerful PSAs
Trending: Older & Buzzing
Research: 80,819 clicks in 421 w
Interest: > 3 minutes
Concept: Powerful PSAs
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: minimalist swimsuit collection, interactive karaoke apps, and top 100 mobile ideas in april.
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