Raising Awareness, From Bleeding Billboards to Shocking Skinned Polar Bears

By: Marissa Brassfield - Published:   Updated: Apr 20 2011 • References:
These terrifying PSAs prove that fear, like shock, is an excellent way to grab attention. The ad campaigns, viral videos, billboards, and interactive installations above are gory, heart-wrenching, and downright frightful, with imagery that won't be immediately forgotten.

From domestic abuse to child trafficking, the environment, and drug use, the terrifying PSAs below are sure to scare you straight.

Implications - Shock factor is a tactic used by marketers to deliver a message that has upsetting topics. Through unique campaigns that evoke emotions within the viewers, advertisers capitalize on those feelings. Additionally, the more shocking the advertisement is, the more likely it will resonate in the audiences' minds, making the idea of terrifying the audience a useful tactic. Stats for 30 Terrifying PSAs Trending: Older & Buzzing
Traction: 57,054 clicks in 256 w
Interest: 8 minutes
Concept: Terrifying Psas
Related: 112 examples / 86 photos
Segment: Neutral, 18-35
Comparison Set: 41 similar articles, including: powerful psas, shockvertising, and cattle branding kids.