Raising Awareness, From Bleeding Billboards to Shocking Skinned Polar Bears
From domestic abuse to child trafficking, the environment, and drug use, the terrifying PSAs below are sure to scare you straight.
Implications - Shock factor is a tactic used by marketers to deliver a message that has upsetting topics. Through unique campaigns that evoke emotions within the viewers, advertisers capitalize on those feelings. Additionally, the more shocking the advertisement is, the more likely it will resonate in the audiences' minds, making the idea of terrifying the audience a useful tactic.