Category
Lifestyle
Assisted Choices
Trend cluster
Category
Salubrious
Rebellion
Pro Smoking innovations support private and public acts of smoking.
3.2
Trend score
Trend
What is the Salubrious Rebellion trend?
Salubrious Rebellion: Smokers piqued about new bans on public smoking are fueling a culture who seek to counteract the mass social stigma cigarette smokers are facing. Designers looking to support or profit from this rebellion are creating Pro-Smoking innovations to make smoking more enjoyable and convenient.
Trend themes
Themes within the Salubrious Rebellion trend
Three behaviours holding the trend together01
Pro-Smoking Innovations
Designers are creating Pro-Smoking innovations to make smoking more enjoyable and convenient.
02
Mobile Accessories for Smokers
Mobile ashtrays are ideal for the female smoker on the go who is conscientious about the environment.
03
Ashvertising
Smoking bans have opened up the opportunity to communicate a message or advertisement through outdoor ashtrays.
Industry implications
What the Salubrious Rebellion trend means for industry
Where the trend changes the playbookFor
Tobacco Industry
Pro-smoking designs have the potential to disrupt the tobacco industry by providing a way to circumvent smoking bans.
For
Advertising Industry
Ashvertising is a unique way for companies to reach their target audience, particularly in venues where smoking is allowed.
For
Fashion Industry
Mobile ashtrays and other accessories for smokers can be transformed into fashionable and trendy items, appealing to the style-conscious smoker.
Trend signals
Trend signals for Salubrious Rebellion
Trend score 3.2 out of 10, from popularity 47%, activity 41%, freshness 8%.
Popularity47%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Salubrious Rebellion trend
6 featured examples from Feb 18, 2007 to Aug 8, 2008CategoryLifestyle
German Pub Has Smoking Holes
Butt Holes
The hospitality industry can explore the implementation of smoking holes in their establishments to provide a unique and accommodating experience for smokers.
CategoryEco
Pro-Smoking Designs
'Ash is Ok' Ashtray Flowerpot
The home decor industry can explore dual-function designs that combine aesthetics with functionality, like the 'Ash is Ok' ashtray-flowerpot.
CategoryArt & Design
Pro-Smoking Designs
The Smoker Bench
Furniture manufacturers can explore creating smoking-friendly benches and outdoor seating options.
CategoryPop Culture
Smoking Mitten by Tobias Wong
Opportunity for fashion industry to explore new product designs that cater to niche needs like smoking in cold weather.
CategoryMarketing
Ashvertising
Capitalizing On Smoking Bans
Innovative smoking ban-compliant advertisement options such as the ashtray/television combo created by Ashvertising.
CategoryFashion
Accessories To Glamorize Smoking
Mobile Ashtrays
Innovating smoking-related accessories that complement and elevate fashionable outfits.
