People are seeking reciprocal exchanges of services in place of money
Implications - Consumers have sought ways to save money for centuries, but a new movement has people in search of living for free — and they’re succeeding, often luxuriously so. From free flights in exchange for viewing ads to gratis living in homes in need of care, these innovations rely on reciprocity.
Trend Themes
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Reciprocal Exchanges of Services — Services in place of money have created a movement where people search for living for free in exchange for services rendered. This opens up opportunities for businesses to explore and create reciprocal programs in various industries.
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Online Platform for Rent-free Living — Caretaker.org makes it possible for people to have rent-free living in exotic locations around the world. This trend opens up an opportunity for businesses to explore creating online platforms in the real estate industry.
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Promoting Surgery on Youtube — Doctors offering discounts for patients who post positive videos of their surgery on YouTube is a trend that is revolutionizing the way people perceive medical promotions. This trend opens up opportunities for risk mitigation and marketing for innovators in the medical industry.
Industry Implications
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Real Estate — The concept of rent-free living creates disruption in the real estate industry, opening up opportunities for businesses to explore creating similar platforms.
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Marketing and Advertising — Promotions and free flights with coverage of advertisements open up new opportunities for the marketing and advertising industry to explore and target its customers effectively.
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Medical — Offering discounts for patients who post positive videos of their surgery on YouTube is a trend that is revolutionizing the way people perceive medical promotions. This trend opens up opportunities for risk mitigation and marketing for innovators in the medical industry.
5 Featured, 1 Examples:
306,815 Total Clicks
Date Range:
May 07 — Sep 08
Trending:
Warm
Consumer Insight Topics:
