Pay By Watching Commercials
Justin Good — May 11, 2007 — Business
References: weirdasianews
Would you be willing to watch a 30-second advertisement on a vending machine to get a free drink? According to a vending machine operator Apex Corp, soon, “thirsty Japanese customers will be able to drink coffee or other non-alcoholic beverages at a low price or even for free — as long as they watch a 30-second advertisement on the vending machines.”
Apex said it expected to roll out the service to “turn its machines into a new medium for advertisers, who will pick up the partial or full cost of drinks” next month.
Apex said it expected to roll out the service to “turn its machines into a new medium for advertisers, who will pick up the partial or full cost of drinks” next month.
Trend Themes
1. Ad-supported Vending Machines - Opportunity for vending machine operators to generate revenue through advertisements and offer free or low-priced drinks to customers.
2. Alternative Advertising Models - Potential for advertisers to explore new mediums for reaching consumers and engaging with them directly through vending machines.
3. Consumer Engagement Through Commercials - An innovative way for brands to connect with consumers by delivering short advertisements in exchange for free drinks.
Industry Implications
1. Vending Machine Industry - Disruptive innovation opportunity to transform the traditional vending machine business model by incorporating ad-supported drink offerings.
2. Advertising Industry - Potential for advertisers to leverage vending machines as a new advertising platform for reaching and engaging with target audiences.
3. Beverage Industry - Opportunity to partner with vending machine operators and explore innovative marketing strategies that leverage ad-supported free drink offerings.
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