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80 Beverage Marketing Campaigns

From Bromantic Sports Drink Ads to Couture Coke Bottles

— April 20, 2010 — Marketing
Whatever you choose to drink when you're thirsty may not be entirely up to you, but instead to some strategic and effective beverage marketing campaigns from the world's biggest drink companies.

Drink brands, you see, are clever. Whether it's a humorous Super Bowl ad for Coke that uses the Simpsons as a smart decoy, or a social campaign that taps into consumer emotion such as Pepsi's Refresh project, beverage marketing campaigns may definitely mean the difference between holding a Coke, Vitamin Water or Budweiser in your hand.
5.4
Score
Popularity
Activity
Freshness
77
Reckless Beer Ads
Reckless Beer Ads
Miller High Life Vid Promotes Skatin' on Boards and Sippin' on Beer
<
76
Non-Commercial Commercials
Non-Commercial Commercials
Saturday Night Live As an Unofficial Pepsi Endorsement
<
75
Staycation Commercials
Staycation Commercials
The VITAMINWATER Enhanced Water 'Staycation' Ad Dares you to Play Hooky
<
74
Gravity-Defying Beer Ads
Gravity-Defying Beer Ads
Mahou Premium Light Beer Pushes the Laws of Physics
<
73
Credit Crunch Water Promos
Credit Crunch Water Promos
Coca-Cola Enlists Chilli to Market Dasani Brand
<
72
Fake Soda Ads
Fake Soda Ads
Ill Mitch Channels William Hung for Mountain Dew
<
71
Rockstar Soda Promos
Rockstar Soda Promos
Kiss & Dr. Pepper Super Bowl XLIV Ad
<
70
Bromantic Sports Drink Ads
Bromantic Sports Drink Ads
David Wright and The Situation Team Up for Vitamin Water Commercial
<
69
Branding America's Largest, Eco Ferris Wheel
Branding America's Largest, Eco Ferris Wheel
Pepsi Globe
<
68
Coke and GLAM*IT to Create Europe's First Magazine on a Bottle
Coke and GLAM*IT to Create Europe's First Magazine on a Bottle
<
67
Pillow-Headed Ads
Pillow-Headed Ads
The VITAMINWATER Enhanced Water 'Strong Man' Commercial Banks on Lady Lovers
<
66
Surreal Joyvertising
Surreal Joyvertising
Coca-Cola Promotes Sugary Fizz With ‘Open Happiness' Campaign
<
65
Cayenne Pepper in a Can
Cayenne Pepper in a Can
Bionic Boink Energy Drink
<
64
Pepsinnovation
Pepsinnovation
Diet Pepsi Max Wakes up NYC, the Web
<
63
Video Print Ads
Video Print Ads
Entertainment Weekly to Feature CBS and Pepsi Video Ads
<
62
Anti-Class Beer Ads
Anti-Class Beer Ads
The Saranac Camapign Helps You Loosen That Tie
<
61
Olympic Coca-Cola Commercials
Olympic Coca-Cola Commercials
3 Fun Beijing Ads
<
60
Beards as Christmas Metaphors
Beards as Christmas Metaphors
Coca Cola's Hobo Holiday Ads
<
59
Recycled Billboards
Recycled Billboards
BestBuy 'Greener Together' Ad in Times Square
<
58
Billboards out of Bottles
Billboards out of Bottles
Carlsberg Ad Promotes New Bottles
<
57
Beer Milk Hybrids
Beer Milk Hybrids
Bilk Is An Odd Drink Blend
<
56
Beer More Important Than Cheating Girlfriends
Beer More Important Than Cheating Girlfriends
Another Heineken F_ck It Ad
<
55
Uncanny Coffee Promos
Uncanny Coffee Promos
Ad Shows Coca-Cola's Georgia Max Canned Coffee Delivers Power
<
54
Couture Soda Pop
Couture Soda Pop
The New Coca-Cola Light Designed and Shot by Karl
<
53
Cinematic Beer Virals
Cinematic Beer Virals
Stella Artois ‘Smooth Original' Campaign Exudes French Style
<
52
Face-Drenching Popvertising
Face-Drenching Popvertising
The Coca-Cola Blak Campaign Gives You a Lesson in Science
<
51
Virtual Scavenger Hunts
Virtual Scavenger Hunts
Coke Ireland Launches Online Virtual City With Bebo.com
<
50
Electrifying Energy Drink Ads
Electrifying Energy Drink Ads
Chinese Beverage Compares Straw to An Electrical Plug
<
49
Celebrity Branding for Social Networks
Celebrity Branding for Social Networks
Indiana Beckham for Pepsi Youniverse
<
48
Visual Brand Evolution
Visual Brand Evolution
Pepsi ‘Pass' Commercial Shows Branding Changes Over Decades
<
47
True-Life Ad Campaigns
True-Life Ad Campaigns
Coca-Cola Lets 102-Year-Old Man Recall Importance of Happiness
<
46
Poetic Beer Commercials
Poetic Beer Commercials
Guinness Spoken Word Ad
<
45
Anorexia-Approved Soda Ads
Anorexia-Approved Soda Ads
Campaign Claims Diet Pepsi Keeps You Paper Thin
<
44
Cupid-Induced Lager Ads
Cupid-Induced Lager Ads
New Zealand Beer Festival Utilizes Valentine's Day
<
43
60s Beer Ad Revivals
60s Beer Ad Revivals
Stella Artois Creates a Vintage-Inspired Drink Campaign
<
42
Atypical Advertising
Atypical Advertising
Coca-Cola Commissions Cabracega Design for ExperimentaDesign Biennale 2009
<
41
Eco Iconic Billboards
Eco Iconic Billboards
Coca-Cola Goes Green With a Billboard in San Francisco
<
40
Graph-Based Beer Ads
Graph-Based Beer Ads
Goldstar Uses Flow Chart to Outline Your Path to Beervana
<
39
Antagonistic Advertising
Antagonistic Advertising
Random Russian Calendars Feature Anti-Coca-Cola Artwork
<
38
Coca-Cola M5 Visual Rebranding Project
Coca-Cola M5 Visual Rebranding Project
<
37
Mile High Club Drink Ads
Mile High Club Drink Ads
Effen Vodka Can be Enjoyed Anywhere
<
36
3-D Super Bowl Commercials
3-D Super Bowl Commercials
Pepsi & DreamWorks Hope You Have Your Glasses Handy
<
35
Von Dutch Energy Drink
Von Dutch Energy Drink
<
34
Gruesome Soft Drink Marketing
Gruesome Soft Drink Marketing
Pepsi Max ‘Lonely Calorie' Ads
<
33
Harrassvertising
Harrassvertising
Coke Bots Attack When You Buy Other Brands
<
32
$100,000 Jeweled Pepsi Can
$100,000 Jeweled Pepsi Can
Bling Bling Boring
<
31
Caffeinated Cross-Branding
Caffeinated Cross-Branding
At KISS Coffeehouse, Rock 'n' Roll All Night and Drink Coffee Every Day
<
30
Submerged Beer Ads
Submerged Beer Ads
The Polar Light Campaign is Intoxicating
<
29
Simpsons Super Bowl Ads
Simpsons Super Bowl Ads
Is the "Coke Hardtimes" Commercials an Epic Sellout?
<
28
Cosmetic Soft Drinks
Cosmetic Soft Drinks
L'Oreal and Coca Cola Launch Lumaé
<
27
Free Drink Vending Machines
Free Drink Vending Machines
Pay By Watching Commercials
<
26
Cross Marketing
Cross Marketing
Converse Pepsi Cellphone Charms
<
25
Sport Specific Energy Drinks
Sport Specific Energy Drinks
Christiano Ronaldo Promotes the New Soccerade Sports Drink
<
24
Soft Drink Social Marketing
Soft Drink Social Marketing
Coke Zero Facial Profiler Application Finds Your Facebook Twin
<
23
Hangover Recovery Drinks
Hangover Recovery Drinks
The Reformulated Code Blue Beverage Hydrates and Detoxifies
<
22
Scratch & Strip Label
Scratch & Strip Label
Sexy Beer Banned from Shelves
<
21
Nerd Energy Drink Increases Memory and Fuels Brain Power
Nerd Energy Drink Increases Memory and Fuels Brain Power
<
20
Recession Refreshments
Recession Refreshments
$1 Fountain Drinks This Summer at McDonald's
<
19
Free Pop
Free Pop
Coke Zero 400 'Taste of Victory' Celebration
<
18
Sticky Advertising
Sticky Advertising
Velcro Ads Used to Promote the Coca-Cola Grip Bottle
<
17
Couture Coke Bottles
Couture Coke Bottles
Manolo Blahnik Dresses Yet Another Coca-Cola Light Bottle
<
16
Shocking Energy Drinks
Shocking Energy Drinks
P*ssy is Full of Attitude & Decadence
<
15
Guerrilla Bathroom Campaigns
Guerrilla Bathroom Campaigns
Strong Beer Pee Flows Crack Urinals
<
14
Alcohol Delusion Ads
Alcohol Delusion Ads
The Beer Goggles Effect by Ibrew-Coopers Beer
<
13
Heiress Beer Ads
Heiress Beer Ads
Check Out the Paris Hilton Devassa Bem Loura Ad Deemed too Hot for TV
<
12
Creativity With Big Ad Budgets
Creativity With Big Ad Budgets
10 Great Coca-Cola Ads
<
11
Drinking Campaigns
Drinking Campaigns
A Night to Remember or Forget ?
<
10
Interactive Pepsi Transit Ads
Interactive Pepsi Transit Ads
<
9
Social Soda Campaigns (UPDATE)
Social Soda Campaigns (UPDATE)
The Pepsi Super Bowl Ad is Replaced by a Project With Heart
<
8
Beer That Undresses
Beer That Undresses
The More 'Skinny Blonde Beer' You Drink, The More It Reveals
<
7
Boozed-Up Bus Shelters
Boozed-Up Bus Shelters
Coors Creates Outstanding Beer Can Ads
<
6
Trading Car Keys for a Soda
Trading Car Keys for a Soda
Pepsi Ads Feature Bizarre Barters
<
5
Action Hero Soda Promotions
Action Hero Soda Promotions
Coca-Cola Zero Zero 7
<
4
Coca Cola Gets Dirty with New Carmen Electra Ads
Coca Cola Gets Dirty with New Carmen Electra Ads
<
3
Scandalous Beer Commercials
Scandalous Beer Commercials
Is Guinness 'Good Times' Sexist, Indecent, or Both?
<
2
Scandalously Provocative Soda Campaigns
Scandalously Provocative Soda Campaigns
Coca Cola Burn Ads
<
1
Capturing Brands in Print Campaigns
Capturing Brands in Print Campaigns
10 Cool Pepsi Ads
<