As I don't really know anyone who speaks Russian, this is a most random post. I am working on the premise that a picture speaks 1,000 words.
For reasons no one appears to understand, there is a whole parade of anti-Coca-Cola calenders in Russia. For example, the calendar whose images appear in the gallery is entitled 'Chemistry or Life.'
Aside from the randomly brilliant subject matter, the graphics are a textbook example of classic Soviet design.
Implications - The use of popular imagery and branding has the ability to reach worldwide consumers and markets. By implementing a pop culture icon or renowned symbol into advertising and brand design, a new business can garner attention from international markets.