True to its tagline of "reach for greatness," this commercial for Guinness beer by Saatchi & Saatchi London goes the extra mile with a creative mix of spoken word poetry, live-action cinematography, and highly stylish animation. The components interact and fuse together for a visually stunning 60-second TV spot.
The spoken words of the commercial are delivered by famed international spoken word artist Ainsley Burrows.
The commercial was directed by Shilo for Caribbean TV with creative team Tim Hearn, Dave Govier, Martin Ahlgren, Andre Stringer, and Levi Slavin.
Poetic Beer Commercials
More Stats +/-
Scandalous Beer Commercials
Guinness $15 Million Tipping Point Ad
Car Sounds Beatbox
7 Funky Beer Ads + Guinness Light Show
Top 60 Editorial Trends in April
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Guinness Spoken Word Ad
- By: AymanOct 4, 2008