Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Beer Goggles Effect by Ibrew-Coopers Beer

 - May 8, 2009
References: cyanatrendland
We all know stories of the morning after the night out. Sometimes bitter experience has taught you that alcohol intake can delude the way in which you see the other sex. After a couple of beers, the guy in the bar suddenly looks a lot more handsome than earlier. How is that possible?

This campaign for the Ibrew-Coopers Beer plays on the notion of the actual mathematical equation of beer delusion called the Beer Goggles effect.

The Coopers Premium Light beer is low in alcohol, and claims to have the same low effect on your goggles, literally making the object of your desire look 20 years younger. Absolutely hilarious advertising!