Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Stella Artois Creates a Vintage-Inspired Drink Campaign

 - Aug 20, 2009   Updated: Aug 3 2011
References: setediasete.blogspot &
I think the resurgence of all things 1960s--from hair to clothes to advertisements--should be called the "Mad Men" phenomenon, and these ads from Stella Artois certainly show that.

The retro looking Stella Artois beer ads include a big-haired lady, a man and his vintage ride, and of course, beer. Even the font and color choices make these ads look like they stepped right out of the 1960s. Cool to see more vintage revivals!

Implications - In the last few years, Generation Y has placed an increased premium on styles and tropes of the past. A company can capitalize on this by featuring marketing that directly references their early days in business. By showing consumers their "vintage" history, the company humanizes itself and appeals to the desire for retro designs.