It seems as if the famous Dutch beer brand has been around since the beginning of booze, as it's safe to say even non-drinkers can think at least of one of the hilarious or pure genius Heineken innovations.
The pale lager pros have cornered the market on consumer captivation as their product placement percentages have skyrocketed with their starred-logo showing up on everything from jewelry to concert stages. Their commercials always guarantee a liquor-filled laugh and their packaging concepts consistently feature a simplicity that has become synonymous with the brand.
There's something about the straight-forward branding of the Heineken innovations, with the added infusion of humor, that makes you want their cool, crisp campaigning to keep on coming.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
