Dutch beer brewer, Heineken, has stepped onto the GPS locative platform, Bliin.com, for their remarkable new campaign called 'Delivery Men'.
Heineken truckers who deliver beer to bars can be followed live on a map (Google Earth integration) via www.heineken.nl. The coolest part about this is the truck drivers are also geoblogging: the pictures they take with their mobile phone are displayed on the internet instantly, right on the spot where they were taken. Heineken is one of the first brands to use geoblogging in a marketing campaign.
If visitors predict the next destination of the drivers correctly, they can win a Nokia n95 with built-in GPS, the same phone as used by the Heineken truck drivers.
Heineken Uses Geoblogging
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Virtually Stalk Beer Delivery Men
- By: gijsDec 14, 2007