Dutch beer brewer, Heineken, has stepped onto the GPS locative platform, Bliin.com, for their remarkable new campaign called 'Delivery Men'.
Heineken truckers who deliver beer to bars can be followed live on a map (Google Earth integration) via www.heineken.nl. The coolest part about this is the truck drivers are also geoblogging: the pictures they take with their mobile phone are displayed on the internet instantly, right on the spot where they were taken. Heineken is one of the first brands to use geoblogging in a marketing campaign.
If visitors predict the next destination of the drivers correctly, they can win a Nokia n95 with built-in GPS, the same phone as used by the Heineken truck drivers.
Heineken Uses Geoblogging
More Stats +/-
Vibrant Giant Piñata Installations
Crushed Crystal-Infused Luminizers
Chunky Satin Sneakers
Functional Formulated Fall Apparel
Brain-Supporting Coffee Blends
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Virtually Stalk Beer Delivery Men
- By: gijsDec 14, 2007