Isn't this just a tasty cluster? Heineken is in my top five favorite beers category (I was lucky enough to visit Amsterdam and see the home of the brew), therefore I felt it was only appropriate to honor it with its own cluster.
From beer bottle Christmas trees to disco beer dispensers, check out the 10 delicious Heineken innovations.
Implications - Brand recognition is a coveted possession that most companies strive toward; however, more savvy organizations know that to be truly relevant in a consumer's mind, a company should aim for brand obsession. Companies like Starbucks, Apple and Heineken are amongst the few who have created more than a brand, they've created a lifestyle.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 80%
Freshness 8%
