This Heineken disco ball is perfect for a party. The mirrored globe is the perfect size for one of their 5-liter draught kegs; after the keg is kicked, the disco ball can live on forever as home decor.
The Heineken disco ball was part of a promotion for Radio Heineken to inspire word-of-mouth marketing among 50 bloggers.
Implications - Draught kegs have become a big hit with partygoers in recent years due to their portability and value; unfortunately, many aren't aesthetically pleasing. By creating draught kegs that add to a party's ambience and double as decor between uses, designers create a crave-worthy multifunctional product that won't get thrown away the morning after.