Julien Muller's Heineken Concept Classes Things Up
Meghan Young — March 30, 2010 — Lifestyle
Clearly the quintessential beer bottle is nothing to brag about, but Julien Muller’s Heineken concept is. Delving into another market via a classier look, this bottle is one that can be held proudly at any sophisticated event.
Beer may no longer need a certain time and place to be enjoyed if all companies embrace a similar design to Julien Muller’s Heineken bottle concept. Hopefully this becomes more than just a concept!
Beer may no longer need a certain time and place to be enjoyed if all companies embrace a similar design to Julien Muller’s Heineken bottle concept. Hopefully this becomes more than just a concept!
Trend Themes
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Sophisticated Beer Packaging — Exploring the concept of classier packaging design to change the perception of beer consumption
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Multi-functional Beverage Packaging — Adding value to packaging by making it suitable for a wider range of environments such as formal events and casual gatherings
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Elevated Branding for Alcoholic Beverages — Developing innovative marketing and branding strategies to showcase elevated sophistication in beer consumption
Industry Implications
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Alcoholic Beverage Industry — Exploring new ways to market products and present them to consumers
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Packaging and Printing Industry — Coming up with innovative packaging designs that add value to products
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Event Planning Industry — Instilling a more refined aesthetic to alcoholic beverage offerings for events irrespective of the nature of the occasion
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