Monstrous Superbowl commercials are going 3-D this year. Both Pepsi Co. and DreamWorks are dealing with the logistics of distributing the 125 million pairs of special glasses required to experience the full effect of their new ads set to show around halftime during the big game on February 1, 2009.
Pepsi will have dancing amphibians in their SoBe Lifewater beverage spot, while a promo for the upcoming animated movie "Monsters vs. Aliens" will also be projected over the airwaves with Intel InTru 3D technology.
The cost of the coveted commercial spot is said to be around $3 million dollars so the promoters are hoping people will pick up the free 3-D glasses and enjoy the ads. Here’s a sneak peek.
3-D Super Bowl Commercials
More Stats +/-
3-D Live-Action Rock Musicals
Digital Hi-Def 3-D
3D Travel Websites
Yahoo News To Be Delivered In 3-D
Telecom Voice Assistant Calls
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Pepsi & DreamWorks Hope You Have Your Glasses Handy
- By: Elsa BlaineJan 25, 2009