Jian Li Bao, a Chinese energy drink, is packaged with a straw that features the image of an electrical plug to help relate their message that whoever drinks their beverage will automatically feel invigorated.
I am sure this publicity stunt will work well with teens. Actually, this ad gives new meaning to "Can I get a boost?" The ad was created by advertising agency Mccann Erickson Guangzhou, China with creative direction by Danny Chng, Nathan Zheng, Ziga Xu, and Leaving Lai. The copy was written by Marco Wong.
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Chinese Beverage Compares Straw to An Electrical Plug
- By: Vincent SaleraFeb 27, 2009