Jian Li Bao, a Chinese energy drink, is packaged with a straw that features the image of an electrical plug to help relate their message that whoever drinks their beverage will automatically feel invigorated.
I am sure this publicity stunt will work well with teens. Actually, this ad gives new meaning to "Can I get a boost?" The ad was created by advertising agency Mccann Erickson Guangzhou, China with creative direction by Danny Chng, Nathan Zheng, Ziga Xu, and Leaving Lai. The copy was written by Marco Wong.
Electrifying Energy Drink Ads
More Stats +/-
Cocaine Energy Drink Sparks Buzz
"Lifestyle" Energy Drink
Fake Movie Energy Drinks Become Real
Energy Drink Blending on the Go
Cayenne Pepper in a Can