Jian Li Bao, a Chinese energy drink, is packaged with a straw that features the image of an electrical plug to help relate their message that whoever drinks their beverage will automatically feel invigorated.
I am sure this publicity stunt will work well with teens. Actually, this ad gives new meaning to “Can I get a boost?” The ad was created by advertising agency Mccann Erickson Guangzhou, China with creative direction by Danny Chng, Nathan Zheng, Ziga Xu, and Leaving Lai. The copy was written by Marco Wong.
Why This Trend Is Growing
- Electrifying Packaging
- Brands are using electricity-related imagery to appeal to consumers' desire for energy and excitement.
- Energy Drink Marketing Stunts
- Energy drink companies are getting more creative with their advertising to stand out in a crowded market.
- Visual Metaphors
- Brands are using recognizable images to create associations with their products, such as comparing energy to electricity.
Industries Being Reshaped
- Beverage
- Beverage companies have an opportunity to create unique packaging and marketing campaigns that resonate with young consumers.
- Advertising
- Advertising agencies can use creative visual metaphors and stunts to help their clients' brands stand out.
- Packaging
- Packaging designers can create attention-grabbing designs that use recognizable images to communicate a product's benefits.
