The good folks over at Nerd Energy have found their niche market when it comes to sports and energy drinks. The brains behind the drink are Vinicio Montes, Marlon Lozada, and Anthony Dow Jr. and their product is the very aptly-named "Nerd Energy Drink". They must have walked many miles and fired many marketing firms before coming up with that name! The Nerd Energy Drink claims to increase brain focus and increase memory retention. They have also claimed that a medical student has developed the formula so it is safe and they claim proven to work. They are marketing this drink directly to college students to help increase their brain power. Drink up, nerds everywhere!