Coca Cola may not be the family brand you thought it was. Their alleged latest campaign, featuring Carmen Electra, appears to be more revealing than anything Coke has shown us in the past. Perez Hilton, self-proclaimed as "Hollywood's Most-Hated web site," unearthed the photos which it published under the title, "Coke Wh_re".
Will this campaign be destined for North America? I doubt it.
Implications - Many industries realize that sex has the capacity to help sell a product. However, this new Coca Cola ad indicates that there still needs to be an element of taste when it comes to publicity. When designing advertising campaigns, industries must assess the balance between adding sexual appeal to a product and maintaining elegance to sustain respect from consumers.