The VITAMINWATER enhanced water 'Staycation' television spot capitalizes on the popular Kid Cudi song 'Pursuit of Happiness.' With the laid-back song playing in the background, a woman's voice narrates her 3-day staycation at home which includes NetFlicks and copious amounts of VITAMINWATER enhanced water enriched with Vitamin C.
The woman also tacks on that her boyfriend is playing hooky as well. Sounds like her staycation is going to be quite fun.
Implications - One of the best ways a brand can create a memorable ad is by pairing a popular song of the moment with a comedic commercial. Usage of the hit song shows the consumer that the company has its finger on the pulse of pop culture, and the comedic elements display that the brand is a playful and fun one.