Soccer star and professional pretty boy Christiano Ronaldo is promoting a new beverage, Soccerade sports drink. This caffeine-free energy drink is about to be rolled out in 60 countries and is endorsed by FIFA’s World Player of 2008, whose face will be plastered all over marketing materials.
The Soccerade sports drink will retail for $2.50 for 500ml and features flavors like wild berry, orange, lemon lime and cold blue. Which begs the question, what taste represents both cold and blue?
With Christiano Ronaldo’s endorsement, Soccerade sports drink is sure to be a hit (like it already is in Ronaldo’s native Portugal). Those other energy drink companies (*cough*Gatorade*cough*) better bring it.