Last year, Trend Hunter wrote about Magazine's in a bottle. Now the concept is en route to Europe.
This is an initiative idea between the world's largest soft drink company and one of Europe's largest publishers. Coca-Cola Belgium announced that it will be the first soft drink company to offer the magazine on a bottle. In April 2007, when you buy a bottle of Coca-Cola light 500 ml, you will get a free copy of a mini edition of GLAM*IT magazine attached to the bottle. GAM*IT is well-known for a Belgium's leading young and glamorous fashion magazine.