43 Coca-Cola Features

From Coked-Up Phones to Harrassvertising

Whenever I see soda, I always think of the age-old (okay, at least ‘age-old’ compared to my age) questions, “Coke or Pepsi?” Finding new ways to beat the competition has never been so creative and boundary-pushing. These Coca-Cola features demonstrate just how far this beverage juggernaut is willing to go to keep and convert consumers.

SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 87%
Activity 35%
Freshness 8%
Advergaming
CATEGORY
Tech
Advergaming
Grand Theft Coke
CATEGORY
Tech
Grand Theft Coke
DJ-Designed Packaging
CATEGORY
Lifestyle
DJ-Designed Packaging
Coke and GLAM*IT to Create Europe's First Magazine on a Bottle
CATEGORY
Marketing
Coke and GLAM*IT to Create Europe's First Magazine on a Bottle
Tongues, Fingers & Eyeballs to Sell Pop
CATEGORY
Pop Culture
Tongues, Fingers & Eyeballs to Sell Pop
Google Challenges Coke as World's Most Valuable Brand
CATEGORY
Marketing
Google Challenges Coke as World's Most Valuable Brand
High Gloss Mini Cans
CATEGORY
Marketing
High Gloss Mini Cans
Branded Recycling
CATEGORY
Eco
Branded Recycling
Soda Landlines
CATEGORY
Tech
Soda Landlines
Epic Pop Canvases
CATEGORY
Eco
Epic Pop Canvases
Coke Powered iPods
CATEGORY
Unique
Coke Powered iPods
Diet Coke and Mentos Experiments II
CATEGORY
Tech
Diet Coke and Mentos Experiments II
Cola Fashion
CATEGORY
Fashion
Cola Fashion
High-Speed Soda Cans
CATEGORY
Art & Design
High-Speed Soda Cans
Virtual Scavenger Hunts
CATEGORY
Marketing
Virtual Scavenger Hunts
Seasonal Adticipation
CATEGORY
Marketing
Seasonal Adticipation
Coca-Cola Containers for Developing Nations
CATEGORY
Eco
Coca-Cola Containers for Developing Nations
Brand Adoration
CATEGORY
Pop Culture
Brand Adoration
Coke to give away 2 Billion Free iTunes Tracks
CATEGORY
Tech
Coke to give away 2 Billion Free iTunes Tracks
Diet Coke and Mentos Experiment 137
CATEGORY
Unique
Diet Coke and Mentos Experiment 137
Bizarre Science Awards
CATEGORY
Eco
Bizarre Science Awards
Kosher Soft Drinks
CATEGORY
Lifestyle
Kosher Soft Drinks
Diet Coke Design Cans
CATEGORY
Marketing
Diet Coke Design Cans
Life As It Should Be
CATEGORY
Pop Culture
Life As It Should Be
Harrassvertising
CATEGORY
Unique
Harrassvertising
DIY Facebook Apps
CATEGORY
Tech
DIY Facebook Apps
Soft Drink Social Marketing
CATEGORY
Marketing
Soft Drink Social Marketing
Diet Coke Plus
CATEGORY
Lifestyle
Diet Coke Plus
Cola Cornucopias
CATEGORY
Unique
Cola Cornucopias
Coked-Up Phones
CATEGORY
Tech
Coked-Up Phones
Free Pop
CATEGORY
Autos
Free Pop
Soft Drink Spy Cams
CATEGORY
Tech
Soft Drink Spy Cams
Designer Diet Coke
CATEGORY
Fashion
Designer Diet Coke
Couture Coke Bottles
CATEGORY
Fashion
Couture Coke Bottles
Recycled Can Origami
CATEGORY
Eco
Recycled Can Origami
Coke Bottle Creations
CATEGORY
Eco
Coke Bottle Creations
Break Up Shagging
CATEGORY
Naughty
Break Up Shagging
HD Vending Machines
CATEGORY
Marketing
HD Vending Machines
Pentagonal Pop Cans
CATEGORY
Art & Design
Pentagonal Pop Cans
Extreme Advertising
CATEGORY
Lifestyle
Extreme Advertising

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