There have been a lot of posts on here about marketing for Grand Theft Auto - it was interesting to discover how Coke have been using them to market their own product. I love the idea behind this video (but don't know why I have only just found it).
It kind of rocks and is a great example of think of anything - you never know what will work :-)
Implications - Pop culture references are great for garnering the public's attention as they transcend social, economic, and national boundaries. Corporations looking to generate mass attention from marketing campaigns may consider utilizing pop culture references that consumers can readily identify.