There have been a lot of posts on here about marketing for Grand Theft Auto - it was interesting to discover how Coke have been using them to market their own product. I love the idea behind this video (but don't know why I have only just found it).
It kind of rocks and is a great example of think of anything - you never know what will work :-)
Implications - Pop culture references are great for garnering the public's attention as they transcend social, economic, and national boundaries. Corporations looking to generate mass attention from marketing campaigns may consider utilizing pop culture references that consumers can readily identify.
Grand Theft Coke
More Stats +/-
Free-From Energy Drinks
Classic Architecture-Inspired Flooring
Incredibly Comfortable Linen Loungewear
Tonal Pig Suede Shoes
Snow Cone-Flavored Pickles
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Grand Theft Gets Coked Up
- By: CowbagMar 31, 2008 Updated: Jul 6 2011