For the fifth year of Club Coke, Coca-Cola has teamed with DJ Justice and Edbanger Records Creative Director So_Me in an attempt to market the brand for use in nightclubs everywhere.
The bottle keeps Coca-Cola’s original red color, but the new design adds the words “Do the Dance, by Justice and So_Me.” The bottle also glows in the dark—after all, there’s nothing worse than losing your bottle of Coke in the club.
The design finally went on sale Monday for £3.50 per bottle, or roughly $6.30 for those of us outside the UK. And for those who think a loose bottle just won’t suffice, don’t fret: Coca Cola and the men also created a limited edition case to hold your bottle, selling for £50, or about $90.
So pop a bottle and toast to never losing your $6 Coca-Cola in a dark room again!
Key Themes Behind This Trend
- Dj-designed Packaging
- Opportunity for brands to collaborate with DJs and designers to create unique and eye-catching packaging for their products.
- Nightclub Marketing
- Potential for brands to adapt their marketing strategies to target the nightclub industry and create products specifically designed for clubgoers.
- Limited Edition Collectibles
- Growing trend of creating limited edition cases and packaging for products, providing a sense of exclusivity and collectability for consumers.
Where This Applies
- Beverage Industry
- Opportunity for beverage brands to collaborate with DJs and designers to create unique and memorable packaging for their products, targeting the nightlife and nightclub market.
- Music & Entertainment Industry
- Potential for DJs and musicians to collaborate with brands to create exclusive packaging and merchandise, tapping into their fan base and expanding their reach beyond music.
- Packaging Design Industry
- Increasing demand for innovative and visually appealing packaging designs, opening up opportunities for designers to work with brands in creating standout packaging solutions.
