Residents of Cork, Galway, Dublin and Belfast have the opportunity to go online on bebo.com and search their virtual cities for prizes.
Hunters can wander around their virtual city and interact with people following clues and hints on where their next prize could be.
Prizes include Coke posters, cellphone credits and Nintendo Wiis.
Implications - In today's crowded marketplace of brands and advertising, many companies are realizing that it is more important than ever to fully engage their customers in order to gain repeat business or brand loyalty. Interactive contests and games are one of the ways in which a brand can create a lasting impression in the minds of consumers.