The Coca-Cola brand is everywhere, so why is it tough to get medical supplies and other humanitarian goods delivered? Simon Berry wondered the same thing and took the initiative to convince Coke to use it's ubiquitous distribution network to benefit humanity. Coke is listening.
Berry is hoping that they will dedicate one-tenth of their containers for aid in developing nations. Critics (and they are there) resent Berry's suggestion. He has a ready response.
Implications - Despite the surrounding controversy over the campaign by Simon, he makes a valid point about the accessibility of the Coca-Cola brand, and the humanitarian effort that needs to spread even further in developing nations.