For years it has pretty much been assumed that Coke would always be the world's most valuable brand. Now, your favorite seach engine is challenging that. Google is moving in on Coke's dominance!
From The Guardian:
Google is challenging Coca-Cola and Microsoft for global fame after becoming the fastest growing brand in the world, only eight years after it was set up in a California garage by two college friends.
The search engine has dispelled the cynical boom-to-bust view of internet ventures and now outranks old media stalwarts such as Sony, MTV and Reuters in terms of worldwide renown, according to Interbrand, the brand consultancy. A survey of the world's best global brands, published yesterday, pointed to Google's "almost limitless" potential as a company that has expanded beyond search and into email, advertising and aerial maps. The $117bn (£63bn) business is ranked 24th by Interbrand, one year after it first entered the top 100 of the annual brand survey. The survey estimates the proportion of a company's sales that are driven by its brand. (GUARDIAN, UK)