Coca-Cola has signed with L' Oreal in an agreement to launch a new skin enhancing beverage. The product will be called LumaÃ© and will be a beverage based on tea targeted towards women over 25 years old who want to take care of their skin wellness. Coca-Cola wants that market itself more as cosmetic than a beverage, so the points of sales will be very selective.
This seems in line with the growing trend to market food products based on their health benefits. We have seen mineral water that improves your skin, yogurts that help you to conserve your body line, etc. And now... a cosmetic soft drink.