For summer 2009, participating McDonald's restaurants in Canada are continuing to give consumers a deal by offering any size soft drinks for $1, for the entire season.
This awesome deal comes on the heels of their free coffee promotion, which just ended.
It is common knowledge that companies who look after their customers during a recession see sales soar subsequently. No wonder McDonald's continues to be a leader in their field.
Implications - I'm still holding out on McDonald's to bring back the $1 Big Macs though. I would willingly visit the fast food chain restaurant daily if they could nourish consumers with actual food rather than only sodas. Oh who am I kidding? $1 pop drinks? I'm totally there!