Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The More 'Skinny Blonde Beer' You Drink, The More It Reveals

 - Mar 23, 2009
References: timesonline
Skinny Blonde beer is pure trouble, right from the very start. First, the name is enough to offend just about every female - except for skinny blondes. But it's not until the beverage is consumed that the fun really starts: as you drink, the label changes and the pinup (not really thatskinny) blonde girls strips off her top.

The idea behind the sensitive Australian beer label came from the brains of actor Richie Harkham and Hamish Rosser and artist Jarrod Taylor. Here's a real surprise: their marketing brilliance came during a night of hard drinking.