Richmond, California-based East Brother Beer Company has announced its first ever core beer in the form of the 'East Brother's Blonde Ale,' an easy-drinking beverage that is designed to provide a classically pleasing drinking experience to the avid beer connoisseur whilst also being accessible and approachable for the casual appreciator of fine beers.
The 'East Brother's Blonde Ale' is a light-bodied offering that was brewed with a blend of pilsner and wheat malts, with the brew's fairly low hop bitterness quotient a result of the use of East Kent Goldings and Loral hop varieties. The end result is a beer that is crisply refreshing and ideally suited towards being enjoyed in the warmer summer months.
This eminently crushable blonde ale is available for purchase in 16-ounce cans.
Image Credit: East Brother Beer Company
What Makes This Trend Stand Out
- Light-bodied Blonde Ales
- Craft breweries are creating low-bitterness, refreshing beers to cater to more casual drinkers seeking crisp flavors.
- Summer Seasonal Beers
- Seasonal beer offerings with crisper flavor profiles are increasing in popularity among beer drinkers, particularly during warmer months.
- Accessible Craft Beers
- Craft breweries are making their beers more approachable by brewing lighter, refreshing beers that can cater to a wider audience.
Sectors Adopting This
- Craft Brewing Industry
- Craft breweries can innovate by creating lighter beer offerings that provide a refreshing alternative to the heavier beers that dominate the industry.
- Seasonal Beer Industry
- Seasonal beer producers can appeal to consumers looking for crisp, refreshing summer beers by developing light-bodied blonde ales and similar lighter offerings.
- Specialty Grocery Industry
- Specialty grocers can diversify their beer selection and appeal to wider consumer groups by stocking up on accessible craft beers like the 'East Brother's Blonde Ale.'
