The print campaign for Effen Vodka certainly utilizes its brand name in a salacious manner. There are many places you can enjoy a vodka beverage, but there are specific places that you can take in the pleasure of an 'Effen' vodka.
As the print campaign says, "There's nothing more satisfying than Effen on a plane." Other enjoyable locations included in their print campaign is the penthouse and the ski lodge. There's no mention of the bedroom, but I guess Effen in the bedroom is just plain silly.