Effen Vodka Can be Enjoyed Anywhere
Luisa Amanda Gomes — April 8, 2010 — Marketing
References: adsoftheworld
The print campaign for Effen Vodka certainly utilizes its brand name in a salacious manner. There are many places you can enjoy a vodka beverage, but there are specific places that you can take in the pleasure of an 'Effen' vodka.
As the print campaign says, "There's nothing more satisfying than Effen on a plane." Other enjoyable locations included in their print campaign is the penthouse and the ski lodge. There's no mention of the bedroom, but I guess Effen in the bedroom is just plain silly.
As the print campaign says, "There's nothing more satisfying than Effen on a plane." Other enjoyable locations included in their print campaign is the penthouse and the ski lodge. There's no mention of the bedroom, but I guess Effen in the bedroom is just plain silly.
Trend Themes
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Alcohol Advertising — The trend of provocative advertising campaigns from alcohol companies to increase brand visibility and customer engagement.
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Luxury Alcohol Brands — The trend of luxury alcohol brands promoting their products as exclusive and high-end experiences.
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Travel-themed Alcohol Marketing — The trend of alcohol companies marketing their products as an integral part of a luxury travel experience.
Industry Implications
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Alcohol and Beverage — Opportunity for alcohol companies to create provocative advertising campaigns that target luxury customers and promote high-end drinking experiences.
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Travel and Hospitality — Opportunity for travel and hospitality brands to partner with luxury alcohol companies and offer high-end drinking experiences as part of their package.
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Marketing and Advertising — Opportunity for marketing and advertising companies to help luxury alcohol brands develop provocative campaigns that increase their brand visibility and customer engagement.
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