Recently, we've seen energy drink and pop ads try to focus on the science side of their products. Ever since the release of Red Bull and other major energy brands, soft drink companies have really tried to promote the ingredients and nutritional benefits of their beverages. The Coca Cola Blak Campaign is hopping right on that train.
With an emphasis on energy and alertness-enhancing ingredients, these soda companies want to make you realize that their drink is the only one that can make you super-focused, stave off drowsiness and keep you going for hours. I personally don't care about any of that. I just enjoy the Coca Cola Blak Campaign for the fact of seeing people get soaked. Never gets old.