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40 Coca-Cola Branding Innovations

From Interactive Pop Dispensers to Vintage Poster Pop Packaging

— January 22, 2013 — Marketing
The head honcho of the soda industry is renowned for its ability to change with the times and Coca-Cola’s branding strategy is as cutting-edge as the infamous soft drink itself. The brand is notorious for knowing what they need to do to evolve as a soda pop retailer and, as such, they consistently collaborate with of-the-moment artists and celebrities to not only create vibrant packaging, but also a number of advertising campaigns to stay current.

Here, you’ll find a plethora of different innovations from Coca-Cola including the numerous re-imaginings of the companies packaging to the way its fountain dispensers appear in movie theaters (they’re fancy, self-serve and feature-rich). As well, there are a number of promotional campaigns that the company has released to help bolster new movies, products and even charitable endeavours.
6.9
Score
Popularity
Activity
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39
Country-Focused Drink Campaigns
Country-Focused Drink Campaigns
Coca-Cola Beat of China Targets Young Chinese Consumers
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38
Power-Saving Beverage Dispensers
Power-Saving Beverage Dispensers
Coca-Cola Japan Unveils Eco-Friendly Vending Machines
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37
Family-Friendly Polar Bear Films
Family-Friendly Polar Bear Films
Coca-Cola Brings Back the Animated Polar Bears in this Short Film
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36
Snuggly Soda Dispensers
Snuggly Soda Dispensers
The Coca Cola 'Hug Machine' Trades Cuddles for Free Pop
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35
Music Producer Packaging
Music Producer Packaging
Coca-Cola David Guetta Campaign Includes Limited Edition Bottle
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34
Extreme Stunt Drink Branding
Extreme Stunt Drink Branding
Coke 'Mission Impossible' Campaign Focuses on Thrilling Action
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33
Heart Health Beverage Campaigns
Heart Health Beverage Campaigns
Diet Coke's 'The Heart Truth' Teams With DVF & Minka Kelly
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32
Wildlife Protective Containers
Wildlife Protective Containers
The White Coca-Cola Cans Support the Polar Bears
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31
Retro Gaming Cans
Retro Gaming Cans
Coca-Cola Space Invaders Cans Designed by Erin McGuire is a Fun Throwback
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30
Classic Revival Colas
Classic Revival Colas
Selfridges Brings Back the Original 1886 Coca-Cola Bottle for Fans
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29
Personified Polar Bear Promos
Personified Polar Bear Promos
The Coca-Cola Polar Bears Create a Snowman Polar Bear In This New Ad
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28
Patriotic Acrobat Cans
Patriotic Acrobat Cans
The Turner Duckworth Team USA Coke Olympic Collector Series is Sensational
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27
Customizable Coke Machines
Customizable Coke Machines
The Coke Freestyle Machine Brings 104 Tastes to Tongues
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26
Revised Rouge Rebranding
Revised Rouge Rebranding
Coca-Cola Arctic Home Cans Go Back to Being Iconic Red
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25
Mega Cola Movie Displays
Mega Cola Movie Displays
Spectacular Coca-Cola 3D 125th Anniversary Illumination Lights Up Atlanta
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24
Olympic Coca-Cola Commercials
Olympic Coca-Cola Commercials
3 Fun Beijing Ads
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23
Posh Pop Packaging
Posh Pop Packaging
The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics
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22
Intricate Ethnic-Inspired Cola
Intricate Ethnic-Inspired Cola
The Brandbox Branding & Creative Agency Creates Breathtaking Coke
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21
Brand Adoration
Brand Adoration
Coke Facebook Page is Number One After Obama
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20
Minimalist Repackaged Sodas
Minimalist Repackaged Sodas
Turner Duckworth Gives Diet Coke a New Look
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19
Electro Collaboration Sodas
Electro Collaboration Sodas
Daft Punk x Coca Cola Electrifies Pop with a New Look
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18
Karaoke-Inducing Cola Machines
Karaoke-Inducing Cola Machines
The Coca Cola Interactive Vending Machine Gives Gifts for Songs
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17
Coke to give away 2 Billion Free iTunes Tracks
Coke to give away 2 Billion Free iTunes Tracks
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16
Interactive Pop Dispensers
Interactive Pop Dispensers
The Koolatron Soda Vending Fridge is a Playful Drink Cooler
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15
Secret Agent Soft Drinks
Secret Agent Soft Drinks
The Coke Zero Skyfall Promo Includes Limited Edition Packaging
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14
Crystallized Soda Bottles
Crystallized Soda Bottles
Johnny Rocket Diet Coke Sparkles with Swarovski Jewels
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13
Internet Access Vending Machines
Internet Access Vending Machines
The Coca Cola Happiness Refill Fountain Lets You Log On
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12
Celebratory Pop Cans
Celebratory Pop Cans
The James Jarvis x Coca-Cola 125th Anniversary Cans are Fun and Quirky
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11
Bestselling Beverage Rebranding
Bestselling Beverage Rebranding
The Diet Coke New Packaging Revamps a 5-Year-Old Design
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10
Ads Targeted to Activity Levels
Ads Targeted to Activity Levels
McDonald's & Coca-Cola Stair & Escalator Campaign
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9
Cola Cornucopias
Cola Cornucopias
The Coke Freestyle Machine Gives You More and Better Options
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8
Vintage Poster Pop Packaging
Vintage Poster Pop Packaging
The Peter Gregson Coca-Cola Cans Celebrate Coke's 125 Anniversary
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7
Dancing Soda Dispensers
Dancing Soda Dispensers
The Coke Dance Vending Machine Rewards Participants for Dancing in Public
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6
Creativity With Big Ad Budgets
Creativity With Big Ad Budgets
10 Great Coca-Cola Ads
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5
Summer-Ready Soda Cans
Summer-Ready Soda Cans
Coca-Cola Can Gets All-New Design
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4
Couture Coke Containers
Couture Coke Containers
Coca Cola Tribute to Fashion Raises Money for Earthquake Victims
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3
HD Vending Machines
HD Vending Machines
Sapient Interactive 'uVend' Interactive Coke Machine Hits North America
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2
Coke Crate Installations
Coke Crate Installations
The Upcycling Pavilion by BNKR Arquitectura Uses 5,000 Coca-Cola Cases
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1
Beautiful Bottle Art (SPONSORED)
Beautiful Bottle Art (SPONSORED)
Turning Soda Bottles Into Quirky Works of Art
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