Ideas
Explore the world's #1 largest database of ideas and innovations, with 402,975 inspiring examples.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 402,975 cutting edge ideas.

40 Coca-Cola Branding Innovations

From Interactive Pop Dispensers to Vintage Poster Pop Packaging

— January 22, 2013 — Marketing
The head honcho of the soda industry is renowned for its ability to change with the times and Coca-Cola’s branding strategy is as cutting-edge as the infamous soft drink itself. The brand is notorious for knowing what they need to do to evolve as a soda pop retailer and, as such, they consistently collaborate with of-the-moment artists and celebrities to not only create vibrant packaging, but also a number of advertising campaigns to stay current.

Here, you’ll find a plethora of different innovations from Coca-Cola including the numerous re-imaginings of the companies packaging to the way its fountain dispensers appear in movie theaters (they’re fancy, self-serve and feature-rich). As well, there are a number of promotional campaigns that the company has released to help bolster new movies, products and even charitable endeavours.
6.9
Score
Popularity
Activity
Freshness
39
Country-Focused Drink Campaigns
Country-Focused Drink Campaigns
Coca-Cola Beat of China Targets Young Chinese Consumers
<
38
Snuggly Soda Dispensers
Snuggly Soda Dispensers
The Coca Cola 'Hug Machine' Trades Cuddles for Free Pop
<
37
Power-Saving Beverage Dispensers
Power-Saving Beverage Dispensers
Coca-Cola Japan Unveils Eco-Friendly Vending Machines
<
36
Family-Friendly Polar Bear Films
Family-Friendly Polar Bear Films
Coca-Cola Brings Back the Animated Polar Bears in this Short Film
<
35
Music Producer Packaging
Music Producer Packaging
Coca-Cola David Guetta Campaign Includes Limited Edition Bottle
<
34
Heart Health Beverage Campaigns
Heart Health Beverage Campaigns
Diet Coke's 'The Heart Truth' Teams With DVF & Minka Kelly
<
33
Extreme Stunt Drink Branding
Extreme Stunt Drink Branding
Coke 'Mission Impossible' Campaign Focuses on Thrilling Action
<
32
Wildlife Protective Containers
Wildlife Protective Containers
The White Coca-Cola Cans Support the Polar Bears
<
31
Retro Gaming Cans
Retro Gaming Cans
Coca-Cola Space Invaders Cans Designed by Erin McGuire is a Fun Throwback
<
30
Classic Revival Colas
Classic Revival Colas
Selfridges Brings Back the Original 1886 Coca-Cola Bottle for Fans
<
29
Patriotic Acrobat Cans
Patriotic Acrobat Cans
The Turner Duckworth Team USA Coke Olympic Collector Series is Sensational
<
28
Olympic Coca-Cola Commercials
Olympic Coca-Cola Commercials
3 Fun Beijing Ads
<
27
Customizable Coke Machines
Customizable Coke Machines
The Coke Freestyle Machine Brings 104 Tastes to Tongues
<
26
Mega Cola Movie Displays
Mega Cola Movie Displays
Spectacular Coca-Cola 3D 125th Anniversary Illumination Lights Up Atlanta
<
25
Revised Rouge Rebranding
Revised Rouge Rebranding
Coca-Cola Arctic Home Cans Go Back to Being Iconic Red
<
24
Personified Polar Bear Promos
Personified Polar Bear Promos
The Coca-Cola Polar Bears Create a Snowman Polar Bear In This New Ad
<
23
Posh Pop Packaging
Posh Pop Packaging
The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics
<
22
Intricate Ethnic-Inspired Cola
Intricate Ethnic-Inspired Cola
The Brandbox Branding & Creative Agency Creates Breathtaking Coke
<
21
Minimalist Repackaged Sodas
Minimalist Repackaged Sodas
Turner Duckworth Gives Diet Coke a New Look
<
20
Brand Adoration
Brand Adoration
Coke Facebook Page is Number One After Obama
<
19
Electro Collaboration Sodas
Electro Collaboration Sodas
Daft Punk x Coca Cola Electrifies Pop with a New Look
<
18
Karaoke-Inducing Cola Machines
Karaoke-Inducing Cola Machines
The Coca Cola Interactive Vending Machine Gives Gifts for Songs
<
17
Coke to give away 2 Billion Free iTunes Tracks
Coke to give away 2 Billion Free iTunes Tracks
<
16
Interactive Pop Dispensers
Interactive Pop Dispensers
The Koolatron Soda Vending Fridge is a Playful Drink Cooler
<
15
Crystallized Soda Bottles
Crystallized Soda Bottles
Johnny Rocket Diet Coke Sparkles with Swarovski Jewels
<
14
Secret Agent Soft Drinks
Secret Agent Soft Drinks
The Coke Zero Skyfall Promo Includes Limited Edition Packaging
<
13
Internet Access Vending Machines
Internet Access Vending Machines
The Coca Cola Happiness Refill Fountain Lets You Log On
<
12
Celebratory Pop Cans
Celebratory Pop Cans
The James Jarvis x Coca-Cola 125th Anniversary Cans are Fun and Quirky
<
11
Bestselling Beverage Rebranding
Bestselling Beverage Rebranding
The Diet Coke New Packaging Revamps a 5-Year-Old Design
<
10
Ads Targeted to Activity Levels
Ads Targeted to Activity Levels
McDonald's & Coca-Cola Stair & Escalator Campaign
<
9
Cola Cornucopias
Cola Cornucopias
The Coke Freestyle Machine Gives You More and Better Options
<
8
Vintage Poster Pop Packaging
Vintage Poster Pop Packaging
The Peter Gregson Coca-Cola Cans Celebrate Coke's 125 Anniversary
<
7
Dancing Soda Dispensers
Dancing Soda Dispensers
The Coke Dance Vending Machine Rewards Participants for Dancing in Public
<
6
Creativity With Big Ad Budgets
Creativity With Big Ad Budgets
10 Great Coca-Cola Ads
<
5
Summer-Ready Soda Cans
Summer-Ready Soda Cans
Coca-Cola Can Gets All-New Design
<
4
Couture Coke Containers
Couture Coke Containers
Coca Cola Tribute to Fashion Raises Money for Earthquake Victims
<
3
HD Vending Machines
HD Vending Machines
Sapient Interactive 'uVend' Interactive Coke Machine Hits North America
<
2
Coke Crate Installations
Coke Crate Installations
The Upcycling Pavilion by BNKR Arquitectura Uses 5,000 Coca-Cola Cases
<
1
Beautiful Bottle Art (SPONSORED)
Beautiful Bottle Art (SPONSORED)
Turning Soda Bottles Into Quirky Works of Art
<