Alex Scott

RockStar

Hey there! My name is Alex Scott, Im 24 years old and have been living in the fair city of Toronto for five years now. Hailing originally from the small town of Norwood with a blistering population of 1300, I set my sights on the big city to come do my post secondary. Though I studied business and advertising in school, I am moving towards a career in journalism at the moment as my real passion is and always has been writing. To please my creative writing side I am currently developing a television sketch comedy show with two other people, which will hopefully get picked up in the next few years (fingers crossed!). In my spare time I love travelling, big trips or small, and playing in my band. I look forward to contributing to TrendHunter and bringing you all the latest news on music, travel, gadgets and more!

What's your favorite accomplishment?

I would have to say backpacking through Europe solo. It was the hardest thing initially to jump on a plane and head for foreign lands solo but as soon as I arrived fear turned to excitement and quickly realized that this is the best way to travel. I had the time of my life and will hopefully be heading out soon again!

How do you define cool?

What usually makes a product or an idea cool is that it has a cutting edge quality to it where it grabs enough people's attention, yet also retains a certain classic quality to give it staying power. This what i find seperates a fad from a trend. A perfect example of this would be a product that has been around for years, even decades yet keeps reinventing itself to stay fresh and hip.

What is your secret to uncovering trends?

After bartending for two years in one of Toronto's hottest neighbourhoods I didnt have to look hard to find the latest trends, often they would come right up to the bar! Whether it is the latest style of jean, a rockstar beltbuckle or some new quirky cell phone accessory all I had to do was look around the restaurant and see which products would come in again and again to notice that they had eventually become full flung trends. When looking for the latest in gadgets for fashion you dont have to look much further than King West.

What do you enjoy most about Trend Hunter?

Im brand new to the site but Id have to say my favourite feature so far is seeing trends in modern art I had no idea existed.

What is your favorite trend?

I would have to say the growing popularity of micro brewed beer. 2009 seems to be the year of the independent beer with more people snatching them up at the LCBO and more and more pubs around the city featuring them on their draught taps. They are not only a refreshing alternative from the mega breweries but a great way to support local business.

How do you reset to be creative?

Going for hikes is always a sure fire way to get the creative juices flowing again whether it be through a park in the city or some offbeat trail near my hometown.

Alex Scott

RockStar

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