If you like pugs wearing designer clothing (who doesn't?) then Semi Mobile Advertising may be right up your alley.
Ben and Alex are two creative interns in the advertising industry who were looking for a way to get noticed in the highly competitive industry. The result of that effort was Semi Mobile Advertising: a promotional video and website that features Ben's dog Higgins as a new media for advertising.
The idea had started off as simply putting a t-shirt on a dog and walking it around the office but that idea soon evolved into a slick production piece that enlisted the help of industry professionals to help film, direct and edit.
Even if you are not a fan of advertising, you are sure to get a kick out of Semi Mobile advertising. Who doesn't want to see a pug running around in a Boston Pizza t-shirt?
Future Festival & Malcolm Gladwell - Early Bird Deadline
Canine Custom Campaigns
Humanized Pooch Portraits
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Interns Create Semi-Mobile Advertising & Use a Dog to Appeal to Consumers
- By: Alex ScottOct 31, 2012