I love this fun French Pepsi ad campaign by CLM BBDO. The ads play off the concept that people will give you just about anything in exchange for a can of Pepsi.
Allowing a teenager take over lifeguard duties and perform the “kiss of life” technique on an attractive woman? Sure. Giving your truck keys to a monkey in exchange of the magic can? Yup. And finally, trading off your astronaut suit just before rocket launch for a can of Pepsi? You betcha!
Sure, the idea is extremely silly and unrealistic. But it’s funny to look at and easily understood from the first glance at the ad.
The ads were photographed by Vincent Dixon with art director Cedric Moutaud, and creative directors Jean Francois Sacco, and Gilles Fichteberg.