Category
Tech
Delegated Interfaces
Trend cluster
Category
iPhone
Killers
Cell phones immitating the popularity of Apple's touch-screen technology.
5.4
Trend score
Trend
What is the iPhone Killers trend?
iPhone Killers: When the Apple iPhone proved its place as an unrivaled winner in the mobile phone market, other cell phone manufacturers sought to replicate it. These ‘knock-off’ innovations target consumers not able to buy an iPhone, or not wanting to be one of millions with the same product.
Trend themes
Themes within the iPhone Killers trend
Three behaviours holding the trend together01
Copycat Innovation
As Apple's products gain more popularity, smaller and cheaper copycats emerge in the market targeting consumers who can't afford the originals or want a different design.
02
Product Placement
Product placement is introduced to the home by companies, such as Sprint, offering incentives to insert their products into people's videos, disrupting traditional advertising methods.
03
Music Services Bundled with Smartphones
Smartphone manufacturers offer music services bundled with their products, similar to iTunes, to compete with Apple's iPhone and provide users with greater value and convenience.
Industry implications
What the iPhone Killers trend means for industry
Where the trend changes the playbookFor
Smartphone Manufacturing
Manufacturers can innovate on both hardware design and software to differentiate themselves and possibly compete with larger competitors, such as Apple.
For
Advertising
Companies can consider new and unconventional methods, such as product placement in personal videos, to reach their target audience and disrupt traditional advertising strategies.
For
Music Streaming Services
Music streaming services could bundle their services with smartphones to provide users with greater value and convenience, as well as compete with larger companies, such as Apple, who offer similar services.
Trend signals
Trend signals for iPhone Killers
Trend score 5.4 out of 10, from popularity 72%, activity 83%, freshness 8%.
Popularity72%
Activity83%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the iPhone Killers trend
3 featured examples from Jul 8 to Oct 4, 2008CategoryTech
Blackberry iPhone Killers
BlackBerry Thunder (9500)
Smartphone manufacturers can capitalize on the trend of high-resolution touch displays and portrait media players to differentiate their products and attract consumers seeking adv…
CategoryTech
True iPhone & iTunes Killers
Nokia 5800 XpressMusic at Half The Price
The telecommunications industry can capitalize on the trend of affordable touchscreen phones by offering similar devices at lower price points.
CategoryFashion
Sleek iPhone Killers
Ultra Fashionable 'Black Tab'
Manufacturers can focus on designing visually attractive phones that add value beyond just advanced features.
