Category
Lifestyle
Assisted Choices
Trend cluster
Category
Professional
Crowdsourcing
Crowdsourcing to reduce workload and appeal to the public.
2.7
Trend score
Trend
What is the Professional Crowdsourcing trend?
Professional Crowdsourcing: Crowdsourcing, which relies on outsourcing tasks or obtaining information from the public, has pervaded an array of businesses by way of the internet. Companies are crowdsourcing everything from music to journalism. This not only appeals to consumers, but results in less work for the company.
Trend themes
Themes within the Professional Crowdsourcing trend
Three behaviours holding the trend together01
Crowdsourcing
Crowdsourcing tasks and information has pervaded an array of businesses by way of the internet, resulting in less work for the company and appealing to consumers.
02
Public Editing
Public editing offers a new way for consumers to get involved with products, services and media, and creates an opportunity for businesses to gather valuable feedback and customize products.
03
Crowdsourced Restaurants
Crowdsourced restaurants are a novel and innovative way to create a community-driven culinary experience, and could provide a platform for niche or regional cuisine.
Industry implications
What the Professional Crowdsourcing trend means for industry
Where the trend changes the playbookFor
Media
Crowdsourced journalism and public editing offer alternative and timely forms of news reporting, as well as an opportunity to engage with a wider audience and gain new perspectives.
For
Hospitality
Crowdsourced restaurants provide a unique dining experience that attracts adventurous foodies, and could be a promising model for low-cost start-up restaurants.
For
E-commerce
SoundUnwound.com is an example of how crowdsourcing can improve product offerings and create a community-driven platform for purchases.
Trend signals
Trend signals for Professional Crowdsourcing
Trend score 2.7 out of 10, from popularity 48%, activity 25%, freshness 8%.
Popularity48%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Professional Crowdsourcing trend
5 featured examples from May 7, 2007 to Sep 3, 2008CategoryPop Culture
Crowdsourced Journalism
Assignment Zero: an Experiment in Pro-Am Journalism
The media and journalism industry can adopt the pro-am journalism model to foster collaboration and enhance the accuracy and diversity of news reporting.
CategoryLifestyle
Crowdsourced Restaurants
The Instructables Restaurant
The hospitality industry can benefit from crowdsourced restaurants by allowing for unique dining experiences and increased customer engagement.
CategoryPop Culture
Crowdsourced Journalism
The News is NowPublic.com
Disruptive innovation opportunity: Drive innovation in news organizations by integrating crowdsourced reporting and editing.
CategoryPop Culture
Crowdsourcing Music Wikis
Amazon Launches SoundUnwound.com
Opportunity for online retailers to create comprehensive information hubs for products and services, engaging with customers and improving brand authority.
CategoryTech
Public Editing
4 Hour Work Week Gets Second Edition from Wiki
The idea of public editing can disrupt traditional publishing models and revolutionize how books are created and marketed.
