Amazon.com wants to hone in on Wikipedia as the source for all their content. Specifically, Amazon.com wants their SoundUnwound.com site to be the place to go for everything musical.
Users can build and edit a page about any band, label, album or song, wiki-style. To bump things along, Amazon has added music from its retail site and data from the Internet Movie Database and Musicbraize.
To ensure no inappropriate content, all changes will be moderated before approval by Amazon staffers.
Key Themes Behind This Trend
- Crowdsourcing Music Wikis
- Opportunity for users to collaborate and share information about bands, labels, albums, and songs, creating a crowdsourced knowledge base for music enthusiasts.
- Amazon's Content Strategy
- Amazon's move to establish SoundUnwound.com as a comprehensive source for music-related content, competing with Wikipedia and other online platforms.
- Moderated Crowdsourcing
- Use of moderation to filter and ensure accuracy of user-generated content, opening up potential for trusted and reliable crowdsourced resources.
Where This Applies
- E-commerce
- Opportunity for online retailers to create comprehensive information hubs for products and services, engaging with customers and improving brand authority.
- Music Streaming
- Music streaming services can leverage crowdsourced information to enhance user experiences, offering extensive details and insights about artists, albums, and songs.
- Media and Entertainment
- Companies in the media and entertainment industry can explore crowdsourcing platforms to engage fans, enhance content offerings, and create interactive experiences.
