Designers opt for cheaper vintage fun over pricey modern innovations
Implications - The global financial crisis has many consumers feeling less comfortable spending money on entertainment. The worlds of gaming, fashion and business are seeing the effects of the decision to downsize enjoyment; instead, people are longing for vintage favorites and a return to more simplistic fun.
Trend Themes
1. Vintage/retro Gaming - The trend of vintage and retro gaming is growing, with consumers opting for the more simplistic forms of entertainment rather than modern gaming innovations.
2. Geek Culture - Geek culture and its associated references are dominating the fashion, design and entertainment industries, changing the face of what is considered 'cool'.
3. Nostalgia-inducing Products - Consumers embrace products or services that give them a sense of nostalgia by incorporating aged trends into them, appealing to mature generations of consumers.
Industry Implications
1. Fashion - Geek chic is dominating fashion, with designers opting for cheaper vintage fun over pricey modern innovations.
2. Gaming - Vintage and retro gaming is a growing trend due to consumers longing for more simplistic forms of entertainment.
3. Advertising - Companies can find disruptive innovation opportunities in utilizing graphic or shocking images and text in marketing campaigns to appeal to their target demographics.
6 Featured, 35 Examples:
2,014,582 Total Clicks
Date Range:
Mar 09 — Jun 09
Trending:
Warm
Consumer Insight Topics:
