The new Spring/Summer 2009 issue of GQ Style Deutschland takes the colorful male fashion trend to the extreme with an overly vibrant editorial by famed photographer Tony Duran.
The editorial ‘Retro-Rave’ features models Leandro Maeder and Mikus Lasmanis in bold neon colors that are fit for a rave.
The colorful rave fashion is contrasted with a location of ancient ruins and desert that further bring the focus to the pieces.
Implications - Men are no longer shying away from expressing themselves through fashion. Products that offer a feminized style are appealing to those males who desire exploration in their ensembles. Companies could come out with more designs that feature a bolder aesthetic in order to attract the modern male customer.