Category
Fashion
Ease Footwear
Trend cluster
Category
Golden
Men
Influential fashion designers are introducing a new masculine gold.
4.3
Trend score
What's Happening
What is the Golden Men trend?
Golden Men: Gold fashion popped onto the pop culture radar for women back in 2004, but it wasn’t until 2008 that it was notably integrated into menswear. As influential designers like John Galliano for Dior highly impact mainstream trends, expect to see everything from golden shoes to bronze pants for men.
Trend themes
Themes within the Golden Men trend
Three behaviours holding the trend together01
Gold Fashion Trend
The trend towards gold-colored clothing and accessories for men and women in fashion is growing in popularity, presenting opportunities for designers and retailers to experiment with bold new styles.
02
Metallic Sneakers Trend
The trend for stylish limited edition metallic sneakers has been growing, with brands like Nike and other sports companies releasing new ranges for special events like the Olympics, appealing to fashion and sport enthusiasts alike.
03
Disruptive Shoe Design Trend
Shoe designers are increasingly experimenting with unconventional materials, colors, and combinations, resulting in shoes like the Goldplated Jeans by Kohzo Denim or the Nike Air Max 1 'Olympic Perforated Metal' gold shoe which challenge preconceptions about what footwear can be.
Industry implications
What the Golden Men trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry is being disrupted by the emergence of new trends in gold and metallic-colored clothing and accessories, as well as new innovations in shoe design, presenting opportunities for brands and retailers to stand out in a crowded market.
For
Athletic Apparel Industry
The trend for metallic sneakers is growing, and brands in the athletic apparel industry must keep up with the latest innovations in shoe design to stay relevant to fashion-conscious consumers.
For
Luxury Goods Industry
Luxury goods brands can capitalize on the trend for bold and unconventional fashion statements by experimenting with new colors, materials, and designs, and marketing their products as unique and exclusive.
Trend signals
Trend signals for Golden Men
Trend score 4.3 out of 10, from popularity 55%, activity 67%, freshness 8%.
Popularity55%
Activity67%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Golden Men trend
5 featured examples from Jul 1 to Aug 26, 2008CategoryFashion
Sequined Gold Pants for Men
Dior Homme Spring 2009 Collection
Luxury fashion brands can explore new design possibilities and push boundaries with extravagant elements.
CategoryFashion
Socks With Sandals
Gold Shoedals by Alexander McQueen
The fashion industry has an opportunity to embrace less traditional designs in order to appeal to a wider audience and increase sales.
CategoryMarketing
Olympic Lifestyle Gold Shoes
Nike Limited Edition Metal
Sportswear brands can leverage limited edition releases to attract collectors and enthusiasts.
CategoryFashion
Goldplated Jeans
Kohzo Denim Disco Pants
Disruptive innovation opportunity: Integrate advanced materials and technologies into fashion production to create unique and sustainable clothing.
CategoryFashion
Gold Olympic Sneakers
The Nike Air Force Ones Closing Ceremony Shoes
Footwear companies can take advantage of the trend towards limited edition, commemorative, and collectible sneakers to expand their product offerings.
