Jeremy Scott's Adidas Line Features Frills, Tails and Tracksuits
Christina Butty — April 19, 2009 — Marketing
If you have ever wanted to squeeze in a quick workout before attending a formal function, Adidas has created the perfect time-saving clothing. Upon teaming up with Missouri-born designer Jeremy Scott, Adidas has created tuxedo-inspired gymwear.
Fantastic for fashionistas who abhor sweat suits, these new pieces merge formalwear with Adidas' comfy, sporty tracksuits. They're totally innovative and fresh, I just had to take pictures! And yes, the hooded tuxedo jacket does come in gray:
Implications - As opposed to working hard to create new and innovate products that have never been created before, companies should consider re-appropriating existing products. Companies can use this fusion as a way of creating new products that consumers are still comfortable with.
Fantastic for fashionistas who abhor sweat suits, these new pieces merge formalwear with Adidas' comfy, sporty tracksuits. They're totally innovative and fresh, I just had to take pictures! And yes, the hooded tuxedo jacket does come in gray:
Implications - As opposed to working hard to create new and innovate products that have never been created before, companies should consider re-appropriating existing products. Companies can use this fusion as a way of creating new products that consumers are still comfortable with.
Trend Themes
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Gymwear-formalwear Fusion — Creating athletic wear that can also function as formal wear, allowing for versatility and convenience for the consumer.
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Re-appropriating Products — Revamping existing products to create new and innovative designs, saving time and resources for companies.
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Fashionable Athleisure — Combining fashion and function to create stylish athletic wear suitable for everyday wear.
Industry Implications
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Athletic Apparel — Leveraging the trend towards fashionable athletic wear, companies can create new lines of gymwear-formalwear fusion and athleisure products.
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Fashion Retail — Retailers can capitalize on the demand for stylish and versatile clothing options by featuring gymwear-formalwear fusion and athleisure products in their stores.
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Textile Manufacturing — Using innovative materials and fabrication techniques, textile manufacturers can produce gymwear-formalwear fusion that offer comfort and durability for the consumer.
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