If you have ever wanted to squeeze in a quick workout before attending a formal function, Adidas has created the perfect time-saving clothing. Upon teaming up with Missouri-born designer Jeremy Scott, Adidas has created tuxedo-inspired gymwear.
Fantastic for fashionistas who abhor sweat suits, these new pieces merge formalwear with Adidas' comfy, sporty tracksuits. They're totally innovative and fresh, I just had to take pictures! And yes, the hooded tuxedo jacket does come in gray:
Implications - As opposed to working hard to create new and innovate products that have never been created before, companies should consider re-appropriating existing products. Companies can use this fusion as a way of creating new products that consumers are still comfortable with.