Aromatic Utility
Trend
What is the Modernized Formalwear trend?
Modernized Formalwear: Over the past several years, a shift in fashion from formalwear to casual apparel has been prevalent, especially in menswear. As dress codes loosen, and job layoffs have people leaving suits in the closet, there is a fashion movement toward wearing classic pieces with modern twists.
Trend themes
Themes within the Modernized Formalwear trend
Three behaviours holding the trend togetherModernized Formalwear
There is a fashion movement toward wearing classic pieces with modern twists.
Genderless Fashion
Increasingly men's fashion is being influenced by women's and vice versa.
New and Old Fashion Combination
Consumers are seeking products that combine a balance of new and old.
Industry implications
What the Modernized Formalwear trend means for industry
Where the trend changes the playbookFashion and Apparel
Industry professionals can tap into the modernization of formal wear trend to create new and edgy designs while still keeping the classic elements intact.
Gender-Neutral Products
Business professionals in the fashion and apparel industry can consider shifting to gender-neutral clothing lines to cater to younger consumers.
Product Design
Companies can explore product re-appropriation and combine seemingly unrelated elements in their designs to provide consumers with new unique options.
Trend signals
Trend signals for Modernized Formalwear
Trend score 3.8 out of 10, from popularity 57%, activity 48%, freshness 8%.
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Evidence
Examples of the Modernized Formalwear trend
7 featured examples from Nov 28, 2008 to Jun 10, 2009Female Tuxedos
Rihanna at 2009 Costume Institute Gala at the Met in NYC
Fashion companies have the opportunity to innovate by creating gender-neutral and feminine menswear lines.
18 Peculiar Cufflinks
Formal Gymwear
Jeremy Scott's Adidas Line Features Frills, Tails and Tracksuits
Leveraging the trend towards fashionable athletic wear, companies can create new lines of gymwear-formalwear fusion and athleisure products.
Strappy Men's Vests
Strap-Happy Accessories Dress Up a Man's Wardrobe
Opportunity for men's fashion brands to tap into the market demand for unconventional and cool strap vests.
Manskirt Suits
Gender-Bending Business Suits by Thom Browne
Opportunity for brands to cater to a growing demand for gender-neutral fashion.
Retro Modern Menswear
Luxe Looks for Guys that Mix Old Fabrics With New
Fashion companies can leverage the trend of retro-modern menswear to create unique products that cater to consumers looking for a balance between traditional and modern elements i…
Bizarre Bowties
J-Press Madras Bowties Rock the Plaid Fad
Fashion brands and retailers can benefit from incorporating madras plaid, unique bowties, and retro designs into their collections to attract younger generations and differentiate…